(See the What’s In a Name? post for commentary on the company name ‘Nutriate’.)
1H2016
Nutriate Business Travel Kit, Nutriate Office Kit, and Nutriate Meeting Kit.
Ruled out: kit, box
This avoids confusing our ready-to-eat or heat shelf stable meals and snack with the companies like Blue Apron that deliver prepped ingredients, ready-to-cook; or with the companies that deliver prepared meals that aren’t shelf stable – either ready-to-eat (like Domino’s Pizza) or ready-to-heat, refrigerated or frozen. ‘box’ is also used by companies delivering boxes of fresh produce.
Ruled out: system
This avoids confusing our company and products with Nutrisystem and its calorie-restricted, portion controlled meal plans. Nutrisystem is intended to be 60 / 40: 60% of calories from the food provided by Nutrisystem and 40% from “grocery food additions” including fresh produce and “low-fat dairy and protein sources”.
2H2016 Possibilities
Tuck Box
- Nutriate Travel Tuck Box; Nutriate Business Travel Tuck Box
- Nutriate Road Warrior Tuck Box
- Nutriate Travel Bento
- also: gear, tin, tiffin (or tiffin-box, tiffin box, tiffin carrier, or dabba)
Supplies
- Nutriate Travel Pantry
- also: larder, food cache
Container
- Nutriate Travel Hamper (‘hamper’ as in a ‘food hamper’ or picnic basket rather than as in a ‘laundry hamper’ or a hindrance)
- also: basket, carton, casket (meal casket), chest, trunk, case, suitcase
- Nutriate Travel Meal Pack; Nutriate Travel Meal and Snack Pack; Nutriate Travel Food Pack
- also: pak, package, flat-pack, bundle, parcel,
Grouping
- Nutriate Road Warrior Meal Collection
- related words: compilation, assemblage, aggregation, accumulation, lot, set
- Nutriate Travel Meal Portfolio
- Nutriate Road Warrior Eating Plan
- related words: outfit
Food
- Nutriate Business Travel Provisions
- also: provender, commissariat, victuals, viands, vittles, eatables
- Nutriate Road Warrior Meals (and Snacks)
- also: repast, eats, comestibles, fare, potables (beverages), manna, food and drink, edibles, sustenance, board, nosh, cuisine, rations, chow, grub